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Artificial Intelligence and Creativity

Updated: Jun 9

A woman with the overlay of technological images.
The blending of humanity and technology.

Image from Shutterstock

Disclosure: This post may contain affiliate links which are free to you and may provide Viafique LLC with a small commission.

With the rapid advancements of artificial intelligence, Viafique has made strides to further understand what AI will mean for the future of creative industries. The following is Viafique's current thought process, opinion, and feelings regarding artificial intelligence and how it relates to the future of design, art, and creativity.

Artificial Intelligence vs. Human

There are two different perspectives regarding how a person can view the future of artificial intelligence. On the one hand, the human ego does extend itself towards fear of machines taking over human involvement. However, one must remember that AI is the result of multiple humans coming together for its creation. Therefore, for the sake of the human ego, it is important to remind people that their competition is the equivalent of competing against multiple people and not just a single machine.

Given this perspective, a person could argue that artificial intelligence will open doors towards a new way of couture thinking. Whereas a business owner will be able to fulfill basic needs in a more cost-effective manner, it could also give rise to the desire for personalization. The place for artificial intelligence may end up being the equivalent of ready-to-wear garments whereas fashion became available to the masses upon the embracing of mass-production. Yet, the industry of couture remains desirable in that its prestige resides within its exclusivity. This could make handmade items by individual humans increase in market value and could prove to be advantageous for artists and designers.

Artificial Intelligence: Partnership or Competition

Viewing artificial intelligence as a partnership vs. a competition would also depend upon your business model. For example, if your business model is to provide an affordable product or service to the masses, artificial intelligence could be either used as a tool in which you may fulfill that at a greater rate, or you could see it as a method which threatens your target market reach. If viewed as a partnership, you should treat it as such in that it may require reflection as to what you can bring to the relationship to create a successful union.

As we currently understand, AI may recognize patterns. Yet, it does not yet recognize the motives or emotion behind those patterns. This human element may prove to become important for business owners as understanding empathy and compassion are a unique trait which artificial intelligence does not understand. On the other hand, this would also mean that only high-level positions remain, and it is unclear as to how a person is to acquire experience if AI replaces all the fundamentals. The design equivalent would be having a chief creative officer without there being any entry-level design positions. How does one acquire experience within a controlled environment if those opportunities simply do not exist?


As we attain more knowledge regarding AI and its desired application, the previous opinions may change. However, much of what lies ahead will depend upon the business model and perspective an individual wishes to embrace. As independent business owners, artificial intelligence could open doors for people who may not have had the finances to offer services which more established companies could have afforded. Regardless of your stance, artificial intelligence is on the rise and will require preparation and reflection for success. What are your thoughts about the future of artificial intelligence? Do you feel as though it is a threat, or do you welcome its involvement within your business practice? Join Viafique LLC on Spaces by Wix to continue the conversation.



Rebecca A. Crecelius, MFA

CEO | Founder | Managing Member | Designer

Rebecca A. Crecelius, MFA is an artist, designer, and business owner. Her creative background is in fine art, and she has a Specialization in Graphic Design from CalArts. In addition, she has post-secondary education in business and certificates in HTML and CSS coding languages. After discovering a passion for logo design and brand development, she founded Viafique LLC. She looks forward to sharing her knowledge with aspiring business owners and enthusiastic entrepreneurs.


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